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From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage: And Other Minor Surprises, a collection of the authors’ best columns for Fast Company magazine—16 pieces in all, plus a previously unpublished piece entitled “The Future Fails Again.”In Myth, the Heath brothers tackle some of the most (and least) important issues inFrom Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage: And Other Minor Surprises, a collection of the authors’ best columns for Fast Company magazine—16 pieces in all, plus a previously unpublished piece entitled “The Future Fails Again.”In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world: • Why you should never buy another mutual fund (“The Horror of Mutual Funds”) • Why your gut may be more ethical than your brain (“In Defense of Feelings”) • How to communicate with numbers in a way that changes decisions (“The Gripping Statistic”) • Why the “Next Big Thing” often isn’t (“The Future Fails Again”) • Why you may someday pay $300 for a pair of socks (“The Inevitability of $300 Socks”) • And 12 others . . . Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting). ...

Title : the myth of the garage and other minor surprises
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ISBN : 12995781
Format Type : Kindle Edition
Number of Pages : 60 Pages
Status : Available For Download
Last checked : 21 Minutes ago!

the myth of the garage and other minor surprises Reviews

  • Jim
    2019-04-23 19:30

    Free, well written & read - what more do you want? It's funny, quick, & thought provoking, too. You want more? Then spend a few minutes listening to it. Seriously, if you listen to audio books of any genre, you need to give this one a try & you'll find something worthwhile.There were over a dozen different segments, each under 10 minutes long, the best of their columns. They had a lot of good information & a dry sense of humor that drew me in, no matter what the subject & there are a wide range of those. Some were obvious to me. For instance the piece called "Grit". In this day & age of instant gratification, people forget that complex problems often don't have an instant, brilliant fix. They often take painstaking effort to chip away at the issue until it becomes manageable, much less fixed - if that is even possible. Hardly news to me since I was born on & own a farm, but their examples were a couple of modern issues that will make the point clear to anyone.They had a quirky, interesting way of looking at things, too. "Think Outside The Box" has become a gag worthy phrase, but their take on it is 'new & improved'. They contend that such thinking is simply chaos, so we need to get a new box to think in. That makes sense & their examples hammer their point home.Since I'm not an executive, their other books don't seem to really be up my alley, but I may listen to another anyway. Yeah, they're that good.Check out their website:http://heathbrothers.com/

  • Alysia
    2019-05-19 21:43

    This is a collection of their favorite columns they wrote for Fast Company Magazine from 2007 to 2011.I have to say, I had no idea what I was getting. Another "how to" book? A book about someone's so called deep intellectual thoughts on the way things should be? Nope. I really liked this audio book.This was a "what you need to make your business grow and be successful" though common sense and mostly over looked philosophies. Not really philosophies but thoughtful business practices. Dan Heath and Chip Heath have created a "how to build a business book" that is funny and full of great ideas that you can honestly use in everyday situations as well. For me, most business book like this are dry as butter-less toast but I enjoyed listening to the various situations and examples followed by their insight.I really appreciated how their book stayed current with topics like "Why Second Life Failed". Sometime business books seem not to notice or the authors have no idea there is a thriving business online and it is real. Not just a passing fad."Some of them are extremely opinionated. We will insist that you never buy another mutual fund and the horror of mutual funds. We will call out some of the sleaziest marketers of modern times by name." -Dan Heath's introduction

  • Rolando Gill
    2019-05-13 03:41

    Great collection of essays! I have read the other two books by the Heath brother and really enjoyed them. I regularly work on making Switch part of my daily life by integrating the language and the tactics in order to make a change. This collection of articles gave me a lot to think about, I had to stop a couple of times and add tasks to my to do list and even made notes in Evernote to make sure I didn't forget ideas I got from these great articles. I highly recommend this book. Get it, Read it!

  • Soheil
    2019-04-26 00:31

    A short and fun book to read that puts some bold ideas forth. Not all of them may be usefull to everyone but still the short length and price tag (which is free) guarranties a read. You can download the book for free from the authors' website.

  • Gretchen
    2019-05-12 01:33

    A good collection of the Heath brothers' articles from Fast Company. If you enjoyed Made to Stick, or Switch, you will likely enjoy this as well. I like their writing style and tone. However, I ran into my usual issue with these sorts of books.....if you are going to publish an anthology, can you do something with it? There is nothing new other than 1 article. Could the authors have commented on the articles now that time had passed? Maybe expand on a few concepts, or show how their opinions may have changed over time? I would have liked something more. That said, I still think the articles are well done, and am looking forward to passing this book on to my high schooler. A budding businessman, I think this collection will help him explore some new concepts.

  • Kristie J.
    2019-05-02 21:38

    Eye-opening and thought-provoking collection of essays written in a fun-to-read style. I'll definitely read more from Chip and Dan Heath. My favorite essays were:"The Horror of Mutual Funds" (after reading this, I immediately looked at my 401k and changed my future investments to an index fund);"From the Annals of Unlikely: Must-See Compliance Videos" (this inspired me to think of ways to improve our boring safety meetings at work);"The Curse of Incentives" (I love stories about how upper management screws up); and "Get Back in the Box" (having contraints can actually make you more creative than if you just start with a blank page).

  • Sofia
    2019-05-16 23:30

    This was a free audiobook download. I'm so glad I got it because it was concise, engaging, informative, and with real-life applications from most of the lessons. My mom loves NPR and this has that vibe--plus, it was free. I'll definitely be sharing this with others. I can't recommend the Heath brothers enough for their thoughtful and insightful analyses; they're sense of humor is a nice touch too.

  • Becky
    2019-05-07 19:34

    This was a really interesting collection of previously published web articles. While the focus was on business, the principals were always applicable to life on a larger scale. It would be an excellent book club pick. It was a quick, interesting read with lots of discussion possibilities.

  • Becky
    2019-05-16 02:23

    Quick read. Fun and informative.

  • Barry Davis
    2019-04-26 22:27

    ...and Other Minor Surprises, is actually a collection of Fast Company articles written between 2007 and 2011 by the authors of Made to Stick and Switch, offered as a free E-Book through Amazon. Eminently readable and chock full of insights, the title comes from the myth that “Steves” Job and Wozniak founded Apple in a garage. Wrong, says the Heath brothers, they had jobs at Hewlett-Packard when the magic started. I love the way these guys write. Insightful, humorous (they note that they write write “how-to” books while other brothers fix cars - a clear tip of their hats to the wisdom and jocularlity of Car Talk) and practical, each of the 17 articles (most are less than two pages) is well worth reading. Here are a number of my favorites, however:I Love You, Now What? - the importance of the lost art of saying thank you.Is Talent Portable? - some is, but much is a function of the synergy of the place where it was developedWatch the Game Film - the power of really paying attention to what is going onIn Defense of Feelings - how rational thought can often be trumped by our gut responseGet Back in the Box - why thinking “outside of the box” can actually reduce creativityLoving the Slog - the power of true grit in the face of adversityA great read, well worth your time!

  • Jeff
    2019-05-18 21:28

    A collection of Fast Company articles from the Heath Brothers. This book was okay. Made to Stick, their first book, is a must-read. Some take-aways:* We are salad people in the future and Cheetos people in the present. * In her book, the How of Happiness, author Sonja Lyubormiski describes a dozen scientifically proven strategies to make yourself happier. At the top of the list is expressing gratitude. * In one particular study, researchers asked a group of people to make a list, once a week for ten weeks, of five things they were thankful for. Other groups in the study wrote different kinds of weekly lists, such as "five major events" or "five hassles." The "thankful group" felt more happiness, excitement and joy than the other groups. They even reported better physical health, fewer headaches and less coughing. * Another study found that making a "gratitude visit" -- writing and delivering a letter to someone who was kind to you but whom you had never thanked, caused peoples' happiness to spike for a full month afterward* When you evaluate the next big idea ask: What job is it designed to do? * Watch Game Film. Doug Lemov, a consultant to schools, improved academic results by filming teachers and showing them how they teached. (Page 72./)

  • Suman
    2019-04-25 19:18

    The adage "you get what you pay for" applies to this free collection of articles. Chip and David Heath, the Brothers Business-writing, have recycled some old Fast Company articles purporting to disabuse us of our myths about business. The title article tells us that the garage start-up is a myth; that really Jobs worked at Atari before founding Apple (the now dominant technology company that supplanted one started by this previous unemployed college dropout), and the founders of youtube (you know, that company that was acquired by this one whose founders never had a job) previously worked at Paypal. I could tell you about the other articles, but it gets worse from there. That one of these brothers teaches at Stanford's Graduate School of Business is terrifying... and also explains a large number of crappy new-age business blogposts I see on a daily basis.

  • Ben Langleben
    2019-05-12 21:33

    A collection of very short articles on different topics, each with a central tenet or insight. Sticky ideas are sold on feelings, not facts Give recognition of performance via positive feedback from customers. Remove obstacles to providing praise. Focus on what you're grateful for and you'll be happier and healthier. People pay to be controlled. The piggy bank is a security system for when you are the burglar. Employees will look out for comms via short engaging videos. A good innovation story couples an anchor with a twist. Brainstorming becomes more productive when it's focused. You can't improvise on nothing, you've got to improvise is something. Make stats intuitive. Ad campaigns of $2m vs. $750 is a ratio of 375 to 1, or equivalent in 3 hours TV per week to 6 ads a week vs seeing 1 in 14 months. Or it taking 2 weeks for a 5-year old to see the first ad 10 times vs. getting a driving licence before seeing the second ad as often.

  • Jason
    2019-05-17 22:32

    These columns - the best of the Heath brothers from Fast Company magazine - are fast, fun reads. There are gems of insight here for anyone who wants to improve his or her communication chops. I laughed at loud when they took a jab at political marketing campaigns that describe how many times a certain amount of something would circle the planet ("Because if there's one thing people have a keen intuition about, it's the earth's circumference").They also reserve a special contempt for marketers who use fear, stigma, and shame to try to sell us products or ideas ("Stigma Abusers"). Thank you for saying it! Can I get an "Amen"?If you want to know why mutual funds might not be your best investment choice over the long haul or why "watching the game film" will help you improve your strategy in the future, this is a wise choice.

  • Sam Motes
    2019-05-19 02:37

    The book carries on the ideas of the Author's ideas from their books "Switch" and "Made to Stick" in building great stories to convey ideas. Reads like several newspaper articles on versus topics with the strongest being the one the title is derived from focusing on how our mythical creation stories for many companies over well over blown to build an epic vision. In that article they point out that though Apple started in a garage, Jobs honed skills at Atari and Wozniak was a budding engineer at HP prior to stepping foot in the garage. Point being that hard earned talent built HP not just visionaries from scratch

  • Kim
    2019-04-24 00:43

    When I thought that reading business magazines might make a difference in my budding accounting career in the 1990's, I subscribed to Fast Company for a bit. This free e-book is a collection of Dan Chip Heath's short articles that have appeared in that magazine over the past few years. It was a very quick read but still provided some good thoughts and reminders on how the business world really works. And hey, it was a completely free download. Can you really go wrong with a book that is free?

  • Matt Maples
    2019-05-21 20:42

    I enjoyed the articles very much, but I'm not a huge fan of the short choppy approach to books. I prefer a more detailed deep report on a particular subject in the books that I read, and this book was a collection of editorials previously written by Chip and Dan Heath. I did like the material however, and I plan to read Switch very soon. Further, because this book is free and extremely short it is worth spending a couple of hours reading it to wet your appitite.

  • Ken Montville
    2019-04-22 03:29

    Overall it was a quick and easy read with some interesting perspective. The book is a compilation of articles from many years ago but they still pack a punch written in the breezy and conversational style of Dan and Chip Heath. You would think, from their writing style, that it's all backed up by reputable studies and serious research.This was actually a free Kindle eBook so I couldn't resist. Even free, though, it doesn't skimp on the quality of the work and the writing.

  • KyBunnies
    2019-04-27 01:19

    This is not an actually book. This is short news articles. There were several articles I do not know how many because I did not count them. This is not worth reading or downloading. This is a free book in the Kindle Store. Sorry to the authors but this is a totally stupid book. If someone actually wanted to read any of the articles in this book they can easily book look up through google.com

  • Matt Maples
    2019-04-24 01:47

    I enjoyed the articles very much, but I'm not a huge fan of the short choppy approach to books. I prefer a more detailed deep report on a particular subject in the books that I read, and this book was a collection of editorials previously written by Chip and Dan Heath. I did like the material however, and I plan to read Switch very soon. Further, because this book is free and extremely short it is worth spending a couple of hours reading it to wet your appitite.

  • Paul
    2019-05-18 19:28

    I enjoyed Switch, so I figured a collection if short pieces for free was a good bet. Some were good, some were not, but it was quick and enjoyable enough. The lack of any real depth is a downside though.One stood out negatively - "The Future Fails Again" was published here for the first time, and I suspect it's because no one else wanted it.Ultimately, it's free and fast, so if you're interested, go for it.

  • grundoon
    2019-04-30 01:38

    One supposes a hand-picked collection is a "best of", yet if so, I'm not seeing great reason for seeking them out here. Pleasant enough writing and reasonably engaging (if awfully familiar, at least for me) random topics, as depth-free as a magazine column promises. I'd swear the opener is included solely to lend its title to the published collection, for it's otherwise a shoddy and inauspicious introduction.

  • Georgia
    2019-04-29 20:43

    I didn't know what to expect in this book as it was free! The book is great, it is a selection of common myths, as well as an expected array of subjects that society and businesses grapple with, such as education, inventions and motivations.I highly recommend it to assist in your thinking, and grappling with your own issues in work and family.This is book number 22 for my year end goal of 52!

  • Vaughn
    2019-05-09 00:34

    Most of the book's content came from articles freely available at FastCompany.com. I especially enjoyed the the following two articles:- How to communicate with numbers in a way that changes decisions (“The Gripping Statistic”)- Thinking inside the boxAside from those, I wasn't overly impressed with this book.

  • Andres
    2019-05-06 02:19

    Enjoyable read. They gave it away for free and I liked the tales.Rating system:1. Even under penalty of torture I would never read again.2. Would require coersion for me to read again.3. Enjoyed, probably won't read again.4. Would gladly read again.5. Would purchase full price to read on a plane.

  • Laura
    2019-04-24 21:17

    I'm giving this 5 stars for what it is: a free ebook compilation of magazine columns. They're short and snappy and thought-provoking. I'm not sure they should be taken as gospel, but as a starting point for thinking about ways to approach business or organizational practice, I think they're terrific.

  • Venkatesh-Prasad
    2019-04-22 23:36

    A consolidation of columns by Heath brothers. Ideal for a plane ride.As for the contents, it has some real gems such as "why don't companies provide channels for customers to provide praise?" and explores some real good questions "what if talent is more like an orchid, thriving in certain environments and dying in others?"

  • Su
    2019-05-21 01:46

    As far as I can remember, I never read these guys' column on Fast Company, which is probably why I really liked the book rather than wondering "Is that it?" (Which I agree I would most certainly be asking about a book of repackaged essays I'd already read, presented without comment.) The essay about creating stigma was worth four stars all by itself.

  • Huckleberry
    2019-05-07 19:41

    This is a collection of 17 articles from Dan and Chip Heath's magazine articles in Fast Company.They are well written, concise and thought provoking. Some of these articles convey enough in the short two pages to make you say "aha, I could take that approach" to others that just make you think. Enjoyable, easy and interesting to read, yet with practical, useable ideas.

  • Drew Hawkins
    2019-04-30 01:44

    Great stories on the false assumptions of "overnight successes." Shows that some of the greatest entreprenuers were trained in a traditional job setting. At least, that's the first chapter of the book. This book is a collection of short essays and columns. Covers a wide gambit of topics. Easily digestible. Quick read.