Joseph Pine and Jim Gilmore’s classic The Experience Economy identified a seismic shift in the business world: to set yourself apart from your competition, you need to stage experiences—memorable events that engage people in inherently personal ways. But as consumers increasingly experience the world through their digital gadgets, companies still only scratch the surface oJoseph Pine and Jim Gilmore’s classic The Experience Economy identified a seismic shift in the business world: to set yourself apart from your competition, you need to stage experiences—memorable events that engage people in inherently personal ways. But as consumers increasingly experience the world through their digital gadgets, companies still only scratch the surface of technology-infused experiences. So Pine and coauthor Kim Korn show you how to create new value for your customers with offerings that fuse the real and the virtual.Think of the Xbox Kinect, which combines virtual video games with a powerful physical dimension—you play by moving your own body; new apps that, when you point your smartphone camera at a real street, overlay digital information about the scene onto the image; and virtual dashboards that track the real world, moment by moment.Digital technology offers limitless opportunities—you really can create anything you want—but real-world experiences have a richness that virtual ones do not. So how can you use the best of both? How do you make sense of such infinite possibility? What kinds of experiences can you create? Which ones should you offer?In Infinite Possibility Pine and Korn provide a profound new tool geared to exploring and exploiting the digital frontier. They delineate eight different realms of experience encompassing various aspects of Reality and Virtuality and, using scores of examples, show how innovative companies operate within and across each realm to create extraordinary customer value.Follow them out onto the digital frontier to discover the opportunities that abound for your business. ...
|Title||:||Infinite Possibility: Creating Customer Value on the Digital Frontier|
|Number of Pages||:||288 Pages|
|Status||:||Available For Download|
|Last checked||:||21 Minutes ago!|
Infinite Possibility: Creating Customer Value on the Digital Frontier Reviews
Big gripe: ideation for brain storming or coming up with new ideas. A few of the concepts were intriguing about how to incorporate digital technology into a business. The examples were the best part of the book. The encouragement to utilize (see, the damn language wore off on me) those technologies in the business environment was also well-taken.The elaborate structure erected to think about how to use the technology seemed more like an excuse to try and use the concepts they were talking about in the book, but it felt contrived.The ideas of experienced based business were the most profitable out of the book. How do we create experiences for our customers? As a business owner, that is a question you are always asking yourself.
This is a good book to read to understand the different concepts of reality and virtuality, and how they can be leveraged in advancing any organisation.The book itself delivers on the definitions of these concepts and the spectrum that should be considered, but it looses itself in how to apply these concepts to the working environment.
This book is an extension of Pine and Gilmore's seminal The Experience Economy into the digital era. It's frameworks get pretty complex, but they do provide an orderly way to think about creating digital customer experiences.